For Kelly, a 20-year career in the travel insurance industry brought more than professional opportunities — it opened the door to seeing the world and experiencing the people, places, and cultures that make every journey memorable. Along the way, he developed a deep appreciation for the experiences we collect and the memories that stay with us long after we return home.

Closer to home, life with his wife and three boys has been filled with family adventures, a shared love of sports, and countless moments worth remembering. Whether it's a special trip, a memorable game, or simply time spent together, Kelly has always believed that it's these experiences that make life meaningful.

Drawing on his background in technology and a passion for bringing new ideas to life, Kelly founded Blue Petal with a simple vision: to connect the things we keep with the memories behind them. For him, Blue Petal is about making it easier to revisit life's special moments, share them with the people who matter, and keep those stories alive for years to come.

A proud Townshipper, Karen has always believed that life's real wealth comes from experiences, not things. Whether it's time spent on Lake Massawippi, family road trips to Prince Edward Island, or memories made with friends, she's always treasured the stories behind those moments — the ones that stay with us long after they've passed.

With more than 25 years of experience in human resources, Karen has built her career around people and meaningful connections. As Director of Operations, she brings that same people-first philosophy to Blue Petal, believing that what matters most isn't simply what we do, but how we make people feel.

For Karen, Blue Petal is a natural extension of that belief. It's a way to celebrate the people and experiences that shape our lives, and to keep those memories close enough to revisit whenever we wish.

Between the Eastern Townships and Bishop's University, Justine found the people and places that made her feel at home. Although she studied Business Administration, creativity has always been her passion. When an opportunity arose to study abroad in Australia, she embraced the adventure, exploring public relations, content creation, and photography along the way.

With a camera rarely far from reach, Justine has always been drawn to capturing the moments that tell a story. That instinct led her to social media and creative marketing, where she found a way to combine her business background with her love of storytelling.

At Blue Petal, Justine brings that creativity and enthusiasm to helping others preserve their own stories. She knows the feeling of wishing you could step back into a special moment, and loves being part of something that makes those memories easier to revisit — one tap at a time.